Attract customers. Organise follow-up. Build a stronger business.
SGI Africa Growth is a Kenya-based digital marketing and business technology company. We help businesses in Nairobi and across Kenya reach customers, manage enquiries with Kaydro CRM, improve their digital presence and train their teams. We also deliver suitable services remotely to international clients in Europe, the Gulf and North America.
Digital marketing and business technology for businesses across Kenya, with workflows suited to your industry.
CRM and sales follow-up, with sales, stock and reporting modules available for your wider operations.
Tell us your goals. We agree deliverables, responsibilities and costs before work begins, then report progress against the agreed scope.
Start with the support level that matches your offers and sales capacity.
Growth Starter
Approx. USD 193.80 / month
One campaign focus, three creatives, one enquiry route, Kaydro for up to three users and a monthly review.
Request starter quoteLead Engine
Approx. USD 348.84 / month
Up to two campaign focuses, six creatives, tracked enquiry routes, Kaydro for up to five users and fortnightly updates.
Book a diagnosisPipeline Growth
Approx. USD 620.16 / month
Up to four campaign focuses, twelve creatives, Kaydro for up to ten users, weekly reporting and two reviews.
Discuss pipelineThese are monthly service fees for Kenyan packages, including Kaydro CRM access within the stated limits. Advertising budgets are separate. Setup-only Kaydro costs KES 25,000 (approx. USD 193.80) once, then KES 5,000 (approx. USD 38.76) per month after the included first 30 days.
USD equivalents use 1 USD = KES 129 for comparison. International clients: request a quotation for your market and scope.
Digital marketing, business software and practical support for your team.
Digital marketing and lead generation
Campaign planning, agreed advertising creatives, enquiry capture and reporting. We work with your offers and audience; advertising budgets are approved and funded separately.
Kaydro CRM and sales follow-up
Contact records, lead ownership, sales pipelines, next actions and reminders. We configure the workflow and train your team to organise follow-up.
Content and digital presence
Campaign content, business page setup and improvements to your online presence, with clear deliverables and an agreed publishing scope.
Kaydro business software
CRM, sales, POS, stock, customer balances and reporting. Choose the modules your business needs, with implementation support from SGI Africa.
Practical team training
Sales skills, customer care, CRM adoption, follow-up discipline, AI productivity and management reporting, with exercises for your team.
Websites, branding and projects
Business websites, online stores, logo and identity design, photography, video and custom integrations, with separately quoted deliverables and handover.
The system behind the growth service.
Kaydro is SGI Africa's software product. Inside the growth service we use its CRM workflow to keep enquiries, contacts, sources, owners, next actions and outcomes in one workspace.
- Lead and contact records with source tracking.
- Configurable stages for viewings, test drives, enrolments, appointments, quotes or demos.
- Tasks, reminders, permissions, dashboards and export process.
Illustrative dashboard cards only. Actual results depend on the offer, budget, market and client follow-up.
Kaydro: SGI Africa's business software platform.
SGI Africa is the parent company behind the services, implementation support and capacity building. Kaydro is our separate business software product for CRM, POS, stock, mobile money, customer credit, reports and sector workflows. Our Nairobi team helps you choose modules, configure your workspace and train your staff.
Services and implementation
Lead generation, pipeline design, team training, reporting rhythm and sales follow-up discipline.
Full business platform
A production app at kaydro.com for CRM, operations, sales, inventory and management reporting.
Your website and identity, ready for business.
Websites and e-commerce
A business website or online store with defined pages, products, revisions and handover. Separate project pricing from KES 27,000 (approx. USD 209.30).
Website packages and scopeBranding and graphic design
Logo, business identity and launch materials, separately scoped from your campaign content. Packages from KES 15,000 (approx. USD 116.28).
Branding packages and scopeOne-time build/design fees. Applicable taxes, third-party purchases and recurring costs are quoted separately.
From campaign enquiry to a next action.
Capture and qualify
Agree the campaign source, enquiry fields and qualification rules. Confirm a sample enquiry reaches the intended CRM route before launch.
Assign and follow up
Agree lead owners, next actions and response targets. Train the team to record conversations, appointments and won/lost outcomes.
Review the evidence
Review campaign spend, recorded enquiries, qualified opportunities and appointments alongside overdue follow-up. Revenue reporting depends on complete client outcome records.
This describes the agreed delivery process, not a claim of client results or guaranteed sales. Website, advertising-platform and CRM integrations are confirmed in the quotation.
Practical services for businesses across Kenya.
Real estate
Buyer enquiries, viewings, negotiation and won/lost outcomes.
Automotive
Vehicle enquiries, test drives, quotes and sales follow-up.
Education
Programme enquiries, applications and enrolment follow-up.
Healthcare
Service enquiries and appointment administration.
Finance
Service enquiries, application progress and customer care for financial businesses. No investment advice.
Retail and e-commerce
Online orders, product enquiries, repeat customers and Kaydro sales/stock workflows.
Logistics
Route requirements, quotes, bookings and customer updates.
Technology and IT
Discovery calls, demos, proposals and contract opportunities.
Based in Nairobi. Serving Kenya and international clients remotely.
Nairobi and the wider Kenyan market
Kenya is our home market. We support businesses in Nairobi and across the country with digital marketing, enquiry management, business software and practical training. Delivery format and any on-site work are agreed in your quotation.
Europe, the Gulf and North America
We also deliver suitable services remotely from Kenya: campaign support, digital content, CRM setup, software implementation and online team training. We agree your target market, working hours, language requirements and scope before starting. Our team is based in Kenya; we do not have overseas offices.
Request an international quotationClient feedback
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Let us discuss your business.
Tell us where you operate, who you want to reach and what needs to work better. We will recommend a service or software scope and provide a quotation before work begins.