Defined monthly scopes for campaigns, CRM and follow-up visibility.
Kenyan packages are priced in KES for businesses in Nairobi and across Kenya. These are SGI service fees; advertising budgets are separate. Kaydro CRM access is included within each marketing package's user limit.
| Included service | Growth Starter | Lead Engine | Pipeline Growth |
|---|---|---|---|
| Monthly service fee | KES 25,000 Approx. USD 193.80 | KES 45,000 Approx. USD 348.84 | KES 80,000 Approx. USD 620.16 |
| Campaign focuses | 1 | Up to 2 | Up to 4 |
| Campaign creatives | 3 per month | 6 per month | 12 per month |
| Campaign copy and posts | 3 captions / campaign posts | 6 captions / campaign posts | 12 captions / campaign posts |
| Managed channels | One Meta advertising account; Facebook and Instagram placements | ||
| Kaydro users | Up to 3 | Up to 5 | Up to 10 |
| Lead capture | 1 form or WhatsApp route | Route per focus | Routes tracked by focus |
| CRM workflow | Basic pipeline and reminders | Ownership, assignment and reminders | Dashboard and overdue-lead monitoring |
| Reporting | Monthly summary | Fortnightly updates | Weekly dashboard/report |
| Review meetings | Monthly review | 1 monthly review | 2 monthly reviews |
USD equivalents use the fixed comparison rate 1 USD = KES 129. International clients in Europe, the Gulf and North America can request a quotation for suitable remote services. Your quotation confirms scope, currency and payment terms.
What the monthly scope means
- Campaign focus
- One agreed offer, audience and target market. Extra offers, accounts or channels need a variation quotation. Google Search Ads and ongoing SEO are separate scopes, not part of these Meta packages.
- Creative allowance
- Each item is one static design, one agreed format and its caption, using supplied assets. Two consolidated revision rounds per monthly batch. Video, original shoots and full brand identity projects are separate.
- Campaign posts
- Up to the listed 3, 6 or 12 approved creatives can also be scheduled on the client's Facebook and Instagram pages. These reuse the campaign items; they are not an additional organic-content allowance. No daily posting or inbox management.
- Client approvals
- You provide accurate offers, authorised assets and one approver. Feedback is due within 3 business days. Unused monthly creative/post allowances do not roll over; late approvals move publishing dates.
- Initial CRM handover
- One company and one sales pipeline within the listed user cap; one import of up to 200 clean contacts and one 60-minute remote adoption session. Extra pipelines, messy-data cleanup, repeated imports and custom integrations are quoted separately.
- Reviews and support
- Starter: one 30-minute monthly review; Lead Engine: one 45-minute monthly review; Pipeline Growth: two 30-minute reviews. Scheduled CRM usage help is capped at 30, 60 or 120 minutes per month respectively. Reporting frequency remains as listed. Defects in our configured work are assessed separately from new requests.
- Measurement
- Reports distinguish spend, recorded enquiries, qualification and appointments where client records are complete. Client sales teams record conversations and outcomes. No guaranteed enquiry volume, ranking or closed sales.
- Payment and renewal
- One 30-day service period, prepaid; continuation requires the next agreed payment. Advertising is funded separately in the client's own account. Any setup fee, taxes and paid tools are stated in the quotation before work begins.
CRM and Sales Follow-Up Setup
Approx. USD 193.80 one-time setup fee
For businesses already receiving enquiries that need one organized system for ownership, follow-up and management visibility.
- One company, up to 3 users and one sales pipeline.
- Import of up to 200 clean spreadsheet leads.
- Lead ownership, next actions, reminders and dashboard.
- One 60-minute remote training session and up to 60 minutes of usage help during the next 7 calendar days.
Payment: KES 17,500 (approx. USD 135.66) upfront and KES 7,500 (approx. USD 58.14) on accepted handover. Includes the first 30 days of the CRM workspace subscription.
Standalone Kaydro CRM
Approx. USD 38.76 / month software subscription
Continue Kaydro after the included first 30 days for one company and up to three users.
- Standard CRM access, hosting, backups and updates.
- Basic technical and usage assistance during agreed business hours.
- Data export and cancellation handled through the agreed service terms.
Campaign management, staff data entry, custom development, extra users and repeated training are quoted separately.
Includes up to 30 minutes of scheduled remote usage help per 30-day prepaid period. Technical faults are triaged during agreed business hours; no 24/7 or guaranteed response-time SLA is included. Cancel before the next paid period; export arrangements are agreed at handover.
- Service fees
- The agreed monthly marketing work, content allowance, reporting and CRM support.
- Advertising budget
- Approved separately and paid by you to the advertising platform through your own account.
- Setup charges
- One-time configuration or implementation work, stated separately where required. The marketing package quotation confirms whether any initial setup fee applies.
- Subscriptions
- CRM access is included within marketing package limits. Standalone CRM and full Kaydro product plans have separate subscription terms; they are not automatically added to a marketing package.
- Projects and extras
- Websites, photography, video, custom integrations, travel, third-party costs and applicable taxes are itemised in your quotation.
Advertising spend, filming, photography, video editing, drone work and daily organic posting.
Inbox handling, sales calls, human appointment coordination, websites and custom software.
Paid integrations, extra users, travel, extra creative volume, B2B outreach and API messaging fees.