African Investment & Business Masterclass
Research your market. Plan your business.
What you'll do
Practical business planning education for entrepreneurs and business owners. Explore customer needs, market-entry options, operating requirements and how to present a business plan.
Exercises focus on developing a draft market-entry plan and business presentation, with feedback from the trainer.
- Category
- Leadership & Business
- Format
- Live online on Zoom · Tue & Thu 7–9 pm EAT · 6 weeks · 12 live sessions (24 hours) · all sessions recorded
- Who it is for
- Aspiring entrepreneurs and existing business owners developing a business or market-entry plan.
- Before you start
- No prior business-planning experience is required.
- Taught by
- Eng. Abdirizak (Abyad) — MBA, Master's in IT, CCNA, CCNP, Security+, CySA+, PMP
- Certificate
- SGI Africa certificate of completion, verifiable at sgiafrica.org/verify
You leave with
- A draft market-entry and business plan
- A business presentation
- SGI Africa certificate of completion
Week by week
| # | Module | You produce |
|---|---|---|
| 1 | Understanding African markets Dynamics, indicators, growth sectors. | Market opportunity map |
| 2 | Legal and regulatory frameworks Registration, tax, compliance by country. | Legal set-up checklist |
| 3 | Financial planning and risk Currency, capital allocation, insurance. | Financial risk plan |
| 4 | Market entry and operations Research, entry modes, partnerships, supply chain. | Entry strategy |
| 5 | Funding and capital raising Investors, banks, grants, shariah-compliant options. | Funding plan |
| 6 | Capstone Investor pitch. | Pitch deck |
- All live sessions
- Session recordings
- Workbook and materials
- SGI Africa certificate of completion
- Everything in Essential
- Graded assignments
- Capstone review
- Mentor WhatsApp group
- LinkedIn badge
Course fees are in KSh and inclusive of all taxes. Indicative USD equivalents use 1 USD = KES 129. Pay in full at registration and get lifetime access to all session recordings.
The same course costs more once there is proof. Founding is one cohort, ever. Anyone who paid a lower price never pays more later.
Thursday 13 May, 7:00–8:30 pm EAT on Zoom
75 minutes of real teaching from the course instructor, then 15 minutes on how the cohort works. Register and we'll send the link and the replay.
- Attend at least 9 of 12 sessions — a recording plus a catch-up task counts.
- Submit at least 5 of 6 assignments.
- Complete and present the final project.
- Fees paid in full. Certificates carry a unique code verifiable at sgiafrica.org/verify.
Payment
Secure your seat with a 50% deposit. The balance is due halfway through the course — the exact week is on every course page (week 2 of a 4-week course, week 3 of a 6-week course, week 5 of CCNA and Project Management). Your seat, your live sessions, your assignment feedback and your cohort group are yours from the day you pay the deposit.
Your certificate, transcript and LinkedIn badge are issued once your fees are paid in full. If you need more time, that's fine — tell us. Your documents are held, not cancelled, and we release them the day the balance clears.
Paying in full at registration? You also receive lifetime access to all session recordings.
Our promise
Attend at least 75% of the live sessions (a recording plus a catch-up task counts), submit at least 75% of the assignments and complete the final project. If you finish and your portfolio isn't complete, you join the next cohort free.
Refunds and transfers
Full refund up to 7 days before the start date, no questions asked. After Session 1, no refund — but you may transfer your seat once to any future cohort, or to a colleague, at no charge.
If we postpone a cohort because it did not reach its minimum, you choose: a full refund within 5 working days, or a transfer to the next cohort with a free upgrade to the Professional tier.
Organisation seats are invoiced and refundable in full up to 7 days before the start date; unused seats transfer to your next intake.
Founding cohort
The founding price is for the founding cohort only — the first-ever run of each course, capped at 20 seats. In return, founding students give a written testimonial and take part in a short case study, and keep lifetime access to every future run of that course.
Prices rise with cohort 2 and again from cohort 4. Anyone who paid a lower price never pays more.